SAAS NORTH Conference

SaaS or AI doesn’t scale itself. People do. For 10 years, it’s been the founders, builders, operators, and dreamers who’ve powered this community. 🎥 The countdown to SAAS NORTH 2025 starts now 👇 #SAASNORTH #PoweredByThePeople #10Years #SaaS #ai #CanadianTech #StartupEcosystem

What do you get when you blend customer focus with sharp AI strategy and scale it inside one of Canada’s fastest-growing tech companies? You get Jo L., VP of Customer Experience and AI at Hopper, and the next speaker joining us on the SAAS NORTH 2025 stage. Jo’s built her career at the intersection of customer insight and technical innovation, leading teams that don’t just talk about AI, they use it to actually make customers’ lives better. At Hopper, she’s showing how smart tech, sharp CX, and serious growth can (and should) coexist. If you're building in SaaS or AI, this is the kind of voice you want to hear from. And if you’ve been to SAAS NORTH, you already know: these conversations don’t stay on stage, they fuel your next move. Grab your pass: https://lnkd.in/eexY2fnV #SAASNORTH #SaaS #AI #TechLeadership #CustomerExperience #Hopper #ScaleUp #CanadianTech #ProductLedGrowth #WomenInTech

Let’s go to SAAS NORTH Conference 🚌🚌🚌!! Ticket prices go up July 25th! Don’t sleep on this special offer!

🚀 We’re excited to share this great read from SAAS NORTH Conference featuring insights from Janet Bannister (Founder & Managing Partner, Staircase Ventures) and Kaylee Lieffers (Co-Founder & CEO, Blanka): Post Seed Strategies for Startups & Founders. They outline five essential areas every startup should focus on after raising their seed round: 1. Data – Track the right engagement metrics that show true product–market fit and quality user growth 2. People – Hire folks with startup experience and create rituals to keep your team aligned and moving fast 3. Go-to-Market Plan – Get clear on your ICP, build strong sales playbooks, and refine your messaging as you scale 4. Operational Structure – Build systems that support accountability and communication without slowing the team down 5. Next Round Planning – Work backwards from Series A expectations so you’re not scrambling later At Prosh Marketing, we often support founders right at this stage by turning strategy into execution so they can keep growing with focus. Which of these five areas are you focusing on most right now? Read the full article here: https://lnkd.in/gwchjsHM #ProshMarketing #StartupGrowth #MarketingStrategy #GoToMarket #FounderTips

We're just recovering from Startupfest but already planning for SAAS NORTH Conference 2025 - are you?! If you're considering heading to Ottawa for the leading conference for SAAS companies - now is the time to book. TechTO has exclusive pricing which expires July 25th. Curious what you should know about the 10th annual SAAS NORTH? Check out the slides! We've got all the deets. Including the bus powered by GuruLink, the parties and the content not to miss! 🚌 🚌 Grab your spot or learn more here : https://lnkd.in/gcCURBJ2 #TechTO #Conference #SAASNorth #Software #Startup #Events #Ottawa #Toronto

“Building a startup is so hard… and if you don’t believe in yourself, you’ll keep telling yourself, ‘This is not for me,’ or ‘I’ll give up,’ or ‘This is hard.’” At #SAASNORTH, Martin Basiri didn’t sugarcoat it. Founding is tough. The path is rarely straight. But belief (deep, relentless belief) can push you through when nothing else will. Martin’s story is one of grit, purpose, and choosing impact over comfort. From co-founding ApplyBoard to launching Passage, his mission has always been bigger than the product. Read more on his story here: 🔗 https://lnkd.in/emMFfsVR #SAASNORTH #FounderLife #StartupJourney #MartinBasiri #CanadianTech #ImpactDriven #Entrepreneurship

Ever bootstrapped to $100M ARR without a single pitch deck? Simon De Baene, co-founder and CEO of Workleap (formerly GSoft), did just that and then raised funding to accelerate M&A, including last week’s Barley.io acquisition. At #SAASNORTH, Simon shared what it takes to scale a SaaS (and now AI) company sustainably, without losing your culture or your mind in the process. A favourite quote: “We always fell in love with the problem, not the pitch.” Key takeaways: ➡️ Raise when it’s time to accelerate, not survive. ➡️ Obsess over customer problems, not vanity metrics. ➡️ Culture matters, but strategy still wins. Simon’s talk is packed with dry humour, tactical advice, and insights (that are well worth your next coffee scroll). Dive in: https://lnkd.in/dzHxTmAc #SAASNORTH #SaaS #AI #FounderLife #ScaleUp #CanadianTech #ProductLedGrowth #Workleap

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Throwing it back to when Alison Taylor of Jane App took the SAAS NORTH stage to share how she grew an 8-figure SaaS business, one customer-centric, product-led step at a time. Now? Jane App is reportedly valued at $1.8 billion. Not bad for a “small” idea that started in a clinic. A favourite takeaway from Ali’s talk: “An interaction is any time your customer experiences your brand... and who decides if the interaction is positive? It’s not you. It’s only the customer.” If you missed Ali’s unapologetically founder-focused session, here’s your reminder: build for your customer, stay close to the problem, and growth will follow. Watch the clip, take notes, and get inspired. Subscribe to unlock the full session: https://lnkd.in/dQ5JBVYM #SAASNORTH #SaaS #FounderLife #ScaleUp #ProductLedGrowth #JaneApp #CanadianTech

“Trust isn’t just a nice-to-have in SaaS. It’s your growth engine.” At SAAS NORTH, Nathan Yeung broke down why trust (not tactics) drives MRR, LTV, and everything in between. A few takeaways: ➡️ Customers trust fast, not deep. Design for that. ➡️ Authenticity, logic, and empathy > jargon and gated demos. ➡️ Trust gaps cost you more than ad spend ever will. If you missed the blog (or Nathan’s session), we’ve recapped the key steps every SaaS brand should get right. Read more here: https://lnkd.in/ekCtE5vg #SAASNORTH #SaaS #Growth #Marketing #Startups #TechLeadership